sallyhanan’s blog

A writer’s blog

Web copy writing tips June 24, 2010

Filed under: Business advice,Copywriting,Writing — sallyhanan @ 7:50 pm
Tags: ,

Bookmark and Share

Imagine you have a house that is stunningly beautiful; and it is set up for parties, dinners, and dances. Every person who comes to one of your parties is enthusiastically welcomed, he has a great time every minute he is there, and he gets to go home with party favors. Each guest is going to think about his time at your house for a long time, and he is going to want to come back and visit as soon as possible. Web copy needs to make a site’s visitors feel the same way.

Web copy
When you write copy for Web sites, you have some goals in mind, but the bottom line is that you want readers to get the warm fuzzies and feel completely at home with the site and everything it represents. You also want them to get a little taste of the goods, and you want that taste to make them hungry for more. It’s like a first date—you dress up, use your best manners, flatter, open up a little, and leave her at the door after a sweet kiss. Then you follow up on that kiss with a phone call . . . but that’s another writer’s job.

Still a little overwhelmed? Follow this checklist:
-Welcome
-Who?
-How?
-Why?
-What? (Peek and taste)
-Hungry for more

Every piece of writing needs to be clear and precise. With microscope in hand, Inksnatcher’s writing and editing service will hone any work until it glitters in the light of a 1,000 watt bulb.

sallylogo3 INKSNATCHER.COM

MyFreeCopyright.com Registered & Protected

Advertisements
 

How to write something quote worthy June 4, 2010

Filed under: Copywriting,Social media tips,Writing — sallyhanan @ 10:57 pm
Tags: , ,

Bookmark and Share

We all have moments in our lives when sentences come out of our mouths and the people listening seems to dissolve in rapturous admiration. Well, maybe I’m exaggerating. 🙂 Nevertheless, how is it possible to get that kind of genius into our writing?

Some of the things we love about quotes:
They make us laugh.
They make us think more deeply.
They make us seem more interesting.

We all have the ability to come up with a string of words. How can we do that in one sentence that is funny, interesting, and thoughtful?

My dog is on the floor, eyes closed, hair decorating the carpet around him. What can I put together? What comes to mind?
A dog’s life
Get back in your kennel.
Dog flaps
Bad hair day
Mute
Dry food
Doggone it!

Doggone it—a phrase invented because of a missing steak and a lick of a dog’s lips.

If I think about marriage, I think of
affection
support
friendship
assumptions
sarcasm
disagreements

“Building a marriage is like building a house—laying one stubborn brick on another with love as the cement.”

“When you open your heart to another you take the risk of being hurt deeply, but you also open yourself to being loved fully.

Your turn.

If I think about family, I think of
memories
laughter
food
closeness
trust

See what you can come up with. . . .

 

 

Every piece of writing needs to be clear and precise. With microscope in hand, Inksnatcher’s writing and editing service will hone any work until it glitters in the light of a 1,000 watt bulb.

sallylogo3 INKSNATCHER.COM                                                                                                                                      

 

 

 

MyFreeCopyright.com Registered & Protected

 

 
%d bloggers like this: